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Thank You Notes for Medical Revenue

 

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Andrea Nierenberg often offers some of my favorite pieces of advice.  One of the latest I’ve discovered is “Eight Key Ways to Say Thank You to Customers.”  Nice manners are always important, and they have always been an essential part of good customer service and relations.  (They’re not just for position interviews.)  And in our current era of economic downturn, they just might be your edge in pharmaceutical sales, pharma sales, clinical diagnostics sales, hospital equipment revenue, surgical supply revenue, imaging sales, clinical laboratory revenue, pathology device sales, or biotechnology sales.

Thank you notes don’t necessarily got to be handwritten—a quick e-mail can work equally as well.  This is one of these classic instances when “it’s the thought that counts.”

Andrea’s 8 opportunities to say “thank you”:

1.       When customers do business with you, every time.

TWO.      When they compliment you.

3.      When clients offer comments or suggestions.  (Andrea says this is an incredible buying signal.)

4.      When customers try something you recommend.  (Different wording than just when they buy from you.)

5.      When customers recommend you.

6.      When customers are patient, or not so patient.

7.      When clients say “no” to you.

8.      When customers make you smile.

All of these have suggestions for what to say in your note.  It’s well worth the read. 

 

 

Article courtesy of  Peggy McKee - Owner / Senior Recruiter at the nationally
recognized pharma and medical sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved

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